Jason Elrod - Real Estate Broker

head_left_image

Technology: Tool & Trusted Compantion or Terrible Troll?

I get asked technology questions quite a bit.  I guess I can understand why as I am fluent in English, Realtor, AND Geek Speak.  If it is not a specific question about a problem or something obviously not working, then the question is 99% aimed at what the one perfect program or technological toy that someone could purchase or use to make their real estate business run on auto-pilot.  Delivering deal after deal after deal, 24/7, after only installing it and hitting the big green 'go' button.  The equivalent of a money-machine-silver-bullet of technological wonder.

I am sorry to say it, but no such tool exists.  People will run around spending countless hours (and cash) trying to find the next best thing that will make it all happen.  Technology just happen to be the latest poster boy.  Many times a person will see a successful business person and assume that it must be the tools they use and then they rush out and buy all the same systems.  Then they find out that all they have bought themselves is a new headache and an expensive time suck. 

Just like in anything, it is the craftsman who uses the tool and not the tool itself that creates the magic.

That being said here is my advice to the 'tech hungry' silver bullet crowd (in 3 easy steps):

1.  Buy only the basics and learn how to use those well. (email client, contact & calendering software, and an office suite)

2.  Figure out how you do business and only buy those things that support it.  NEVER, purchase a piece of software and force your business model into it.  It is always better to have your business model supported by the tools, not the other way around.

3.  Stick to the above rules. 

Anyone can learn to use technology.  It is a tool like anything else out there.  Become a master craftsman who knows how to create abundance and knows what the right tool for the job is.  Your sanity, your wallet and your business will all thank you.

So my question to you is this:

Is your technology a trusted companion or a terrible troll? 

 

Oh, and one more thing....  the little 'slidey-thing' for the CD's can NOT be used as a cup holder.  I don't care what the sales guy said.

--- 

Jason Elrod

Realtor / Ex-Tech Guru

www.ElrodRealEstate.com 

 
2 commentsJason Elrod - Broker / Realtor • December 04 2007 11:57PM

Comments

Jason,

 

I love the post, we all need to go back to the basics. Most of my systems are simple and non technical.... with that said "Is your technology a trusted companion or a terrible troll?" I think if used properly you can create more opportunities to do more business if you use your technology as a trusted companion.

 

Posted by Jeff Pickering (Pickering Group) about 1 year ago
Agreed, all this upgrading and changing out software for the sake of change is a bit daunting and unneeded.
Posted by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (Benjamin Realty LLC) about 1 year ago

Participate



(optional)
What does the graphic say?